Setting up a product-based business can be tricky. However, success is definitely not out of the question. 

In today’s episode, Alexis is joined by Pivot Cosmetics Founder & Beauty Boss Mentor Doni Brown to discuss how you can set your product business up for consistent sales.

Doni Brown is the founder and owner of Pivot Cosmetics – a CBD cosmetics line created to promote self care within women of color. Doni is most commonly known as a Dallas Influencer and she dedicates her platform to teaching and empowering other women, to start their own beauty and fashion product lines! Over the past 5 years, she has helped numerous businesses and personal brands, transform their marketing strategies and increase their digital reach through her consulting and workshops. 

Episode Time Stamps

• (02:03) Tips to Launching a Product-Based Business
• (13:24) Build Your Audience Before You Launch

Tips for Consistent Sales

• (16:43) Resonate with Your Audience through Storytelling
• (20:55) Understand the True Value of Correct Pricing
• (22:28) Clarify the Funnel and Journey for Your Customers
• (27:15) Consider the Roadblocks to Consistent Sales
• (28:21) Layout the Four Stages of the Funnel
• (33:00) Share More than Service Level Content

Links Doni Mentions

• Doni’s Instagram
• Doni’s Website
• Pivot Cosmetics Website

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